Heartland News at 9:00 on WQWQ-TV was the first primetime local newscast in the region. Since we began Heartland News at 9:00 we have treated it with the same focus as our local newscasts on KFVS12; wherever the story happens anywhere in the Heartland, we'll cover it.
But viewers in Southeast Missouri have been asking for more news coverage that's closer to home and now we're going to bring it to you. Heartland News at 9:00 on WQWQ is now
"your best source for Southeast Missouri news, weather, and sports."
We're in no way abandoning our viewers in Illinois, Kentucky, and Tennessee. Heartland News on KFVS12 will continue to be the best at covering local and regional news throughout the Heartland with the most experienced anchor team and reports in the market. Having a sister station like WQWQ gives us the opportunity to give Southeast Missouri viewers their own local newscast without compromising our regional coverage on KFVS12.
Heartland News at 9:00 on WQWQ, presented live seven nights a week from the KFVS12 studios in Cape Girardeau, has a new virtual news set, new music, and a significantly different graphic look to compliment the new CW Network style.
Many of you knew WQWQ-TV as UPN The Beat. Now WQWQ becomes The Heartland's CW network affiliate. The CW is a combination of former newtorks UPN and The WB. The CW will incorporate The WB's former scheduling model, which consists of a 6 night, 13 hour primetime lineup including Monday through Friday nights from 7:00 to 9:00, Sunday nights from 6:00 to 9:00, Sunday afternoons from 4:00 to 6:00, Monday through Friday afternoons from 3:00 to 5:00, and "Kids' WB!" a five hour Saturday morning cartoon block. Together, the network will program 30 hours per week over seven days for its affiliated stations. In addition, The Heartland's CW will present a variety of syndicated and local programming throughout the week.
The Heartland's CW is available on DirecTV Satellite for in-market counties. The station is also carried on various channels over numerous cable systems including channel 33 on most Charter systems in Southeast Missouri, New Wave systems in Missouri, along with Boycom and City Cable systems in the Poplar Bluff area.