By: Carley O'Keefe
Drury says in the past of couple years gift card sales have really taken off at his store.
“We've probably tripled what we had last year,” said Drury.
Walgreens now sells not only its own gift cards, but gift cards galore for everything from Blockbuster to Starbucks, and even T.G.I. Friday’s and Applebee’s.
"It's a perfect gift because how can you go wrong? If you know someone likes to go out and eat, you can buy a card to their favorite restaurant," said Drury.
Target hasn't yet expanded its gift card selection-- but even so, the Marion Target’s gift card racks don't stay stocked for long.
“We fill these every morning and you can see the gift cards are really selling,” said Target Employee Terri Taylor.
This holiday season specifically, gift cards are being purchased as somewhat of a rain check of sorts for those ultra-popular and often out-of-stock gifts like the X-Box 360.
“It's kind of nice to pick up something during the year that you know someone will like it's easy to pick up a gift card at Target or Wal-mart," said Target shopper Ric Martin.
"I would say it allows them to get their own choice to decide what they want for Christmas instead of a tie or sweater they won't be able to use,” Taylor said.