Amber Ruch

Digital Content Manager, KFVS

Cape Girardeau, MO

Amber Ruch attended Southeast Missouri State University where she graduated with a Bachelor's degree in Journalism and a minor in Creative Writing in December 2010.

Amber was the first digital intern at KFVS. She interned for a semester in the spring of 2010. She was hired in February 2011 as the web producer for County News, a hyper-local group of sites that branched off from Each of the 15 sites covered events and stories in one county in the Heartland.

A little more than two years later, Amber became a digital content producer for Since then, she has been a digital content executive producer and now the digital content manager.

Amber is a native of DeSoto, Mo. When not working, she enjoys spending time outside in the sunshine and traveling to new places.


  • Missouri Broadcasters Association Award for Convergent Media - 2018


  • Southeast Missouri State University, Bachelor's degree in Journalism, 2010

Recent Articles by Amber

KY 94 back open after chicken truck crash in Graves Co.

  City of Cape Girardeau announces new city manager

Bill would make Cahokia Mounds a national park

Gov. Beshear updates requirements for events, businesses

  Vienna, Ill. head start temporarily closed due to COVID-19 case

  Mayfield man facing murder charge in stabbing

Ill. Dept. of Public Health reports nearly 2K new cases of COVID-19

Heartland road projects 4/19

Here’s how to get the all-new KFVS12 app

  Crews respond to car in lake in Cape Girardeau; 1 person dead, officials investigating

  6 new cases of COVID-19, 1 additional death reported in Cape Girardeau Co.

  Man charged after Ste. Genevieve police officer seriously injured by Molotov cocktail

Gov. Beshear: COVID-19 positivity rate rises to 3.51%

  Amber Alert canceled in Ava, Mo.; child found safe

  Man charged with murder in rural West Frankfort stabbing

Crash blocking I-24 westbound at 63mm in Trigg Co., Ky.

Ill. Dept. of Public Health reported 3,866 new cases of COVID-19

Heartland attorneys general join coalition urging U.S. Supreme Court to allow Tenn. to enforce abortion waiting-period law

Current boil water orders in the Heartland

  Mo. reaches milestone: One in three residents have received at least one dose of COVID-19 vaccine

  SEMO District Fair set for Sept. 11-18

Gov. Beshear: ‘Half-a-million COVID-19 vaccine doses available in Ky.’

  Grand American World Trapshooting Championships returning to Sparta, Ill.

Ill. Dept. of Public Health reports 3,581 new cases of COVID-19

  Carbondale police investigating after people in 2 vehicles shot at each other

Yadi makes history, catches 2,000 games for same team

Ill. Dept. of Public Health reports 3,536 new cases of COVID-19

  Celebration held for completed Cape Girardeau river wall project

Egyptian Health Dept. reports 3 new cases of COVID-19

COVID-19 vaccination clinic to be held in Malden, Mo.