Amber Ruch

Amber Ruch

Digital Content Manager, KFVS

Cape Girardeau, MO

Amber Ruch attended Southeast Missouri State University where she graduated with a Bachelor's degree in Journalism and a minor in Creative Writing in December 2010.

Amber was the first digital intern at KFVS. She interned for a semester in the spring of 2010. She was hired in February 2011 as the web producer for County News, a hyper-local group of sites that branched off from Each of the 15 sites covered events and stories in one county in the Heartland.

A little more than two years later, Amber became a digital content producer for Since then, she has been a digital content executive producer and now the digital content manager.

Amber is a native of DeSoto, Mo. When not working, she enjoys spending time outside in the sunshine and traveling to new places.


  • Missouri Broadcasters Association Award for Convergent Media - 2018


  • Southeast Missouri State University, Bachelor's degree in Journalism, 2010

Recent Articles by Amber

  Cape Girardeau Co. Public Health Center reports 91 new cases, 3 additional deaths from COVID-19

930 new cases of COVID-19 in Ky.

4 arrested in connection to Graves Co. stolen trailer investigation

Dedication held for Veterans Plaza at Southeast Mo. State University

Heartland Football Friday Week 5

1,987 new cases of COVID-19 in Mo.

Franklin-Williamson Bi-County Health Dept. reports 19 new cases of COVID-19, 1 additional death

  Man wanted in Union Co. on child pornography charges; considered armed and dangerous

Movie lineup set for Nestflix at Houck Stadium

Mo. Capitol Dome, Governor’s Mansion to shine red in honor of fallen firefighters and National Fire Prevention Week

$1.2M water main replacement project to begin on Paducah’s South Side

2,514 new cases of COVID-19 in Ill.

Current boil water orders in the Heartland

  Drive-thru testing in Cape Girardeau Co. Sept. 25

Poplar Bluff, NFL star Derland Moore dies at 68

Heartland road projects 9/25

Gov. Parson activates Mo. National Guard as ‘precautionary measure’ in response to civil unrest across the country

Cape Girardeau Co. Board of Health says decision to extend mask mandate was not taken lightly

Cape Girardeau Co. Public Health Center reports 4 additional deaths from COVID-19

Madison Co. Health Dept. notified of COVID-19 exposure at Eagles Lodge

2-vehicle crash involving school bus in Murray, Ky.

Southeast Mo. State University now using dashboard to track COVID-19 cases

  Mo. Gov. Parson gives update on his condition after testing positive for COVID-19

  Possible suspect wanted in connection to grooming investigation; considered armed, dangerous

More than 64K cases of COVID-19 in Ky.

1,365 new cases of COVID-19 in Mo.

3 people arrested in connection to Martin, Tenn. burglary

  Police: Man shot at while stopped at traffic light in Paducah

Southeast Mo. State announces fall 2020 commencement ceremonies

Perry Co., Ill. Health Dept. reports cases of COVID-19 remain at 344