Amber Ruch

Amber Ruch

Digital Content Manager, KFVS

Cape Girardeau, MO

Amber Ruch attended Southeast Missouri State University where she graduated with a Bachelor's degree in Journalism and a minor in Creative Writing in December 2010.

Amber was the first digital intern at KFVS. She interned for a semester in the spring of 2010. She was hired in February 2011 as the web producer for County News, a hyper-local group of sites that branched off from Each of the 15 sites covered events and stories in one county in the Heartland.

A little more than two years later, Amber became a digital content producer for Since then, she has been a digital content executive producer and now the digital content manager.

Amber is a native of DeSoto, Mo. When not working, she enjoys spending time outside in the sunshine and traveling to new places.


  • Missouri Broadcasters Association Award for Convergent Media - 2018


  • Southeast Missouri State University, Bachelor's degree in Journalism, 2010

Recent Articles by Amber

Gov. Beshear to hold daily briefing at 4pm; announced additional unemployment payments

Gov. Lee to hold daily briefing at 3pm; more than 4K total positive cases in Tenn.

Gov. Parson to hold daily briefing at 3pm; announced PPE delivered to first responders across state

Gov. Pritzker to hold daily briefing at 2:30pm; 15,078 total positive cases in Ill.

Heartland churches offering alternative services

  Tornado watches and severe thunderstorm warnings issued on Wednesday

Spring Downtown Tailgate Flea Market in Cape Girardeau canceled

Graves Co. Health Dept. reports 5th positive case of COVID-19

Gov. Beshear’s daily briefing at 4pm: Ky. had highest number of new positive cases on Tuesday

Gov. Pritzker’s daily briefing at 2:30pm, Calif., federal government send ventilators to Ill.

Missouri sees increase in unemployment claims; daily briefing at 3pm

Gov. Lee’s daily briefing at 3pm; unemployment claims rise in Tenn.

  East Prairie Fire Dept. looking for more information after ‘reckless’ actions cause fire

  Mother facing charges after 2 children die in Cadiz, Ky. fire

3rd Saline County, Ill. resident tests positive for COVID-19

1st COVID-19 death reported in Calloway County, Ky.

  Reynolds County, Mo. officials issue Stay at Home order, limit entry for non-residents

1 injured after semi overturned on I-57 exit ramp in Alexander County, Ill.

Homicide investigation underway in Pulaski Co., Ill. after body of 18-year-old female found

  Cape Girardeau County Public Health Center reports 1st death from COVID-19

  Scott City church rings bell daily to remind everyone they’re not alone

  Gov. Parson, state leaders discuss unemployment in Mo.

Hopkinsville, Ky. man facing federal child porn charges

Stoddard Co. Health Center reports 8th positive case of COVID-19; says 2 cases recovered

Ballard County, Ky. Emergency Management reports 1st positive case of COVID-19

Sale of nonresident turkey permits suspended in Ky.

  Pulaski County, Ill. leaders remind public governor’s executive orders will be enforced

  Resources for elderly, children, people in need during COVID-19 outbreak

  Heartland restaurants offering drive-thru, curbside services

Cape Girardeau city council makes history with online meeting