Amber Ruch

Amber Ruch

Digital Content Manager, KFVS

Cape Girardeau, MO

Amber Ruch attended Southeast Missouri State University where she graduated with a Bachelor's degree in Journalism and a minor in Creative Writing in December 2010.

Amber was the first digital intern at KFVS. She interned for a semester in the spring of 2010. She was hired in February 2011 as the web producer for County News, a hyper-local group of sites that branched off from Each of the 15 sites covered events and stories in one county in the Heartland.

A little more than two years later, Amber became a digital content producer for Since then, she has been a digital content executive producer and now the digital content manager.

Amber is a native of DeSoto, Mo. When not working, she enjoys spending time outside in the sunshine and traveling to new places.


  • Missouri Broadcasters Association Award for Convergent Media - 2018


  • Southeast Missouri State University, Bachelor's degree in Journalism, 2010

Recent Articles by Amber

State Historical Society of Mo. announces layoffs

Crash led to semi-truck hitting 2 buildings, 2 pedestrians, parked vehicles in Benton, Ill.

  McCracken Co. deputies investigating business burglary

  Cape Girardeau Co. Public Health Center issues emergency face coverings order

  Ky. Commonwealth seeks death penalty for Paducah man accused of killing special education teacher

  Police: Wild coyote spotted in Carbondale, Ill. city limits

Perry Co. Health Dept. answers questions on ER physicians testing positive for COVID-19

Nearly 26K positive cases of COVID-19 in Mo.

  ‘Protect your vulnerable loved ones:” Cape Co. Public Health Center warns of increasing COVID-19 cases

Ky. attorney general files motion regarding mandatory mask requirement

1,317 new cases of COVID-19 reported in Illinois

Drive-thru food distributions hosted by SEMO Food Bank

Public tours of new Jackson police station canceled, ribbon cutting ceremony to go on

  Southeast Mo. State University to require face coverings starting July 13

  VintageNOW 11 postponed to 2021

  Health Department: Missouri’s rate of opioid deaths decreasing

  Suspicious SUV fire under investigation in Cape Girardeau

Ky. man accused of biting another man’s finger tip off in fight

  AMBER Alert canceled for 2 children out of McDonald County, Mo.

Carbondale police investigating report of shots fired; call it dispute between acquaintances

  Cape Girardeau city commissioners to publicly apologize after ‘hot mic’ moment before meeting

Carbondale police investigating two reports of shots fired they say are related

Mo. officials address questions on school reopening guidance

MoDOT: Heat wave could cause bumpy roads

Free prescription drug drop-off event to held in Marion, Ill.

Murray State installs plexiglass barriers on campus to promote social distancing

Ill. Dept. of Public Health announces 1,018 new confirmed cases of COVID-19

Gov. Parson discusses education in Mo. during pandemic recovery

Friends, family protest what they believe was wrongful conviction in Scott County

Paducah, Ky. man facing charges after he was found with stolen gun from Cape Girardeau