Skittles drops the rainbow for Pride month

‘Only one rainbow matters during Pride’

Skittles drops the rainbow for Pride month
Skittles gives up its rainbow on Pride Packs to celebrate the LGBTQ+ community. (Source: Skittles, CNN)

(Gray News/CNN) – You'll still be able to taste the rainbow. You just won’t be able to see it during June.

Skittles is dropping the rainbow in support of the LGBTQ+ community for Pride month.

The limited-edition Pride Packs will feature a colorless design with colorless candies inside.

The promotion flips the script on Pride month which typically highlights rainbows, a symbol of gay pride.

“During PRIDE only #OneRainbow matters,” a tweet from the candy maker says. “That’s why we have given up our rainbow to show support for the LGBTQ+ community!”

Skittles will donate $1 for every pack sold to the advocacy group GLAAD, up to $100,000.

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