Getting an Athletic Scholarship For Your Student-Athlete

Getting an Athletic Scholarship For Your Student-Athlete
By: Ryan Tate
Cape Girardeau, MO - It takes more than just talent for student-athletes to get a scholarships. It also takes some work. Or as Jackson Athletic Director Kevin Bohnert said, "It takes some marketing."
"They really have to get out. I hate to use the word, they have to market themselves to colleges," Bohnert said. "I have parents in our school district that will make a film. A highlight film, nothing like 10-15 minutes long, but some clips."
Cape Girardeau Central High School Athletic Director Mark Ruark says beginning the process early is very important.
"I think it would be a mistake for a parent to sit back and wait for that school to come to you. You have to be proactive to get that name out there," Ruark said.
"It's too late if you wait for your Senior year," Bohnert said.
Bohnert says he hopes to set up a workshop to teach parents and coaches how to "market" the athletes to colleges and universities. He expects to that later this year.
Ruark says he fills out a questionnaire, sent by colleges and universities, to let them know if there is college-type talent at the school. Bohnert says he schedules Jackson teams in Showcases and tournaments to get the athletes exposure.