The Missouri State Teachers' Association has announced that KFVS12 is a winner in their 2000 Education Media Awards. KFVS12 was cited as the winner in the "General Coverage" category for the station's Heartland's Best campaign. The Association's public relations committee met earlier last year to judge entries from around the state. The awards were presented last year at the annual MSTA convention in St. Louis.
The Education Media Awards recognize outstanding coverage of education and education issues by Missouri media. According to the MSTA, nominations are judged on originality, impact, objectivity, timeliness, appeal, and contribution to education.
For more than 15 years Heartland's Best has been a household term with KFVS12 viewers. The original campaign was designed to salute area high school valedictorians with a recognition banquet and special on-air announcements. Each year nearly 120 valedictorians from four states are honored. Several years ago the station decided to honor area teachers as well. On-air announcements asked viewers to nominate their favorite teachers. 12 teachers were selected to be featured in special profiles that aired in Heartland News.
"Heartland's Best has become part of the fabric of this region," stated KFVS12 General Manager Mike Smythe. "It just seemed natural to include the unsung heroes of these students' success. We've learned that the Heartland is blessed with great teachers and students and to receive this award for calling attention to their efforts is truly an honor."
This is the forth year that KFVS12 has won an MSTA Media award and the third honor for the Heartland's Best campaign. In 1997 the station was honored for Mary-Ann Maloney's Heartland News special report called "Making The Grade."