Internet Advertisers Get Bold/Infuriating - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

Internet Advertisers Get Bold/Infuriating

You think TV commercials are a pain, wait till you see what they're up to on the internet these days..!!  Online advertisers think people are not paying enough attention to web-site ads, so they're getting creative, and maybe getting the wrong kind of attention.  Internet surfers are starting to learn to ignore the typical box ad on their favorite home pages, so advertisers are trying new things.  Try visiting the home page for istance, and then close out the browser.   What's left on your screen is a full-page ad for the x10 wireless video camera.   Closing out of it won't get rid of it, though. On subsequent browsing, it keeps coming back again and again, infuriating web users.  X10 calls it a "pop-under" ad, and says the ploy has made it a virtual overnight success.  Consumers are getting so annoyed with the idea, though, that some claim they refuse to buy from companies using them.     By the way, if you want to turn off the "pop-under" ad, there's a solution on x10's own web-site

Napster is finding big success over in Europe while it continues to slug it out in the courts here in the U-S.   Hundreds of independent record companies in Britain and Europe are signing licensing deals with the online music-swapping service...making thousands of tracks available to computer users around the world.   It's the companies first direct, multi-label agreement, and helps to build Napster's warehouse of songs in preparation for its online music subscription service to be launched this summer.

Also,  the federal government and states have been squabbling about taxes on the internet ever since the first successful online sale was made.   Right now there's a government-ordered moratorium on charging sales tax for things sold on the internet.   But states say they are losing billions in tax revenue, and the National Governor's Association is pushing for a measure that would bring internet sales in line with obligations of typical retail stores.   We'll keep a watch on it but this may take years to sort out  because states all have different tax structures.

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