Sparta, IL -- We're heading into festival and fair season. It's a time when tourists flood the Heartland, and businesses hope to cash in on the added guests.
The Sparta Chamber of Commerce hopes this plan will prevent price gouging, especially as that town prepares for many events at the new world shooting complex. The Chamber sells sticker decals with the logo, "Straight Shooter", printed on the sticker. The businesses pay five bucks for the decal, display them in their windows, and agree not to raise their prices during any upcoming festivals and events.
Meanwhile, Toni Pautler admits this plan might not be too popular with all business owners, but she's still very much in favor of seeing decals like this plastered across town.
Toni works with the chamber and manages her own gift shop.
" Everyone here is here to make a profit, otherwise, we wouldn't be here, but we're also here to understand what this could mean for our area, that we work together in this capacity and it's something we can show we're doing," said Pautler.
The new World Shooting Complex won't be finished until next summer, but several smaller events will still go at the site, as early as this July.
While the events should bring hundreds of new customers to town, shop owner Heather Dierks hopes all managers follow what she calls "smalltown business practices."
She wants all other shop owners, like her, to become "straight shooters."
"How you help your business is by people trusting you and believing you, so we felt like there was no other option. We had to be apart of it," said Dierks.