W.K. Kellogg Foundation matches gift to MSU's philanthropic foun - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

W.K. Kellogg Foundation matches gift to MSU's philanthropic foundation

Dr. Bob and Patricia Long with Melanie Brooks  source:  Murray State University Dr. Bob and Patricia Long with Melanie Brooks source: Murray State University
(KFVS) -

The W.K. Kellogg Foundation has matched the gifts of Dr. Robert and Patricia Long to the Murray State University Foundation for the Giving Back Endowment in the College of Education and Human Services.

The Long's recently completed their $50,000 pledge to the fund, which was maximized by a $100,000 match from the W.K. Kellogg Foundation based on Dr. Long’s service with the organization as a staff and board member.

Created by the Long's in 2008, the Giving Back Endowment funds philanthropic outreach to advance the understanding and application of the principles of altruism and service for both Murray State students and faculty, while serving local nonprofit organizations. 

The Long's said their goals for the program include growing study programs in community and nonprofit leadership at Murray State, increasing the use of service learning as a teaching methodology, finding new outreach strategies to support community-based service organizations and continuing the strong history of community leadership development and experiential service learning at the University.  

“The central goal is to provide students with an innovative educational experience that helps prepare them to be active, educated, community-minded citizens,” Bob Long said.

While a faculty member at Murray State, Dr. Long worked with his students to teach the process of understanding a community organization’s mission and programs, researching their funding needs and then collectively determining how to distribute financial gifts from donors responsibly and effectively. 

Through the Giving Back Endowment, that process can continue not only in the nonprofit leadership program, but also in any discipline on campus.

Since its inception, students in the nonprofit leadership courses have distributed more than $100,000 to community-based charitable organizations from the endowment.

Based on this past success, the Longs decided to make these final gifts to endow the program in perpetuity. 

To date, more than 230 students, faculty, staff and community supporters have donated to the Giving Back Endowment.

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