Superbowl ads hit home in the Heartland

Superbowl ads hit home in the Heartland

(KFVS) - What better way to insult someone than in a British accent?

That's exactly the tactic employed by Helen Mirren during the Super Bowl Sunday, Feb. 7, which some police officers say is the perfect stage to raise awareness for things like drinking and driving.

Alcohol was involved in four in 10 traffic deaths on Superbowl Sunday in 2012, according to statistics from Mothers Against Drunk Driving.

In no uncertain terms, the British actress told an audience of more than 111 million if they drove drunk, they are "oxygen-wasting human forms of pollution."

"If your brain was donated to science, science would return it!" Mirren said in the Budweiser commercial. "So stop it."

"She said things that I couldn't say, it would't be politically correct," Zeigler Police Chief Ben Burkhamer said. "But the point really helps us out. People want to be encouraged to be more responsible, and maybe friends are encouraged to at a party, and are encouraging those who might be drinking a little more than they should, probably shouldn't be."

According to, blood alcohol content for those surveyed on Superbowl Sunday in recent years were comparable to New years Eve and St. Patrick's day.

To see the commercial, click here

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