All-day breakfast could be saving McDonald's - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

All-day breakfast could be saving McDonald's

(Source: AP) (Source: AP)
(KFVS) -

In October 2015, McDonald's began rolling out a new business decision to serve their breakfast menu all day.

That change has not just made the consumer base happy but it has also had an impact on the company's bottom line, according to Vice News.

McDonald's reported that sales have risen 5.7 percent at existing restaurants, which is higher than the expected 2.7 percent.

Company officials attribute these rising sales to the all-day breakfast menu. The all-day menu now includes egg McMuffins, bacon, egg & cheese biscuits, hotcakes, hash browns, and all sausage based items. 

However, store locations have a factor of what can and cannot be made readily available and the full menu does vary. 

Before the move last October, McDonald's experienced several several trials and tribulations.

The company replaced its CEO in 2015, bad sales figures for the fiscal year, and the company's stock had taken a significant dip. In fact, for the first time in the company's history they had closed more stores in the US than they opened.

The new turnaround is not over yet with constant roll-outs of new initiatives and the recent reworking of their popular dollar menu to a new McPick 2 program. 

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