Sales of processed meats have continued to drop throughout November, despite heavy marketing for the holidays.
After the World Health Organization released a study back in October categorizing processed meat as a cancer-causing carcinogen, recent reports are showing that sales of sausage and bacon in the United Kingdom have fallen by about $4.4 million.
“While there have been links between certain types of meat and some forms of cancer before, this announcement from a highly respected global body was picked up widely by the media and has had an immediate impact on some people’s shopping choices," Martin Wood, Head of Strategic Insight at market research company IRI, said.
Packaged sausage sales decreased by 15.7 percent since the end of October, while bacon dropped 17 percent, according to The Guardian. Despite heavy marketing for the holidays, sales have continued to drop throughout November.