Cape Girardeau shops prepare for Small Business Saturday - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

Cape Girardeau shops prepare for Small Business Saturday

Stores in Downtown Cape Girardeau prepared for Small Business Saturday on the eve of the shopping event. (Source: Sherae Honeycutt, KFVS) Stores in Downtown Cape Girardeau prepared for Small Business Saturday on the eve of the shopping event. (Source: Sherae Honeycutt, KFVS)
Emily Hoehne, the co-owner of the clothing store Stash, says it meas a lot to her when customers show their support. (Source: Sherae Honeycutt, KFVS) Emily Hoehne, the co-owner of the clothing store Stash, says it meas a lot to her when customers show their support. (Source: Sherae Honeycutt, KFVS)
Both Merci and Stash will be offering discounts on the rainy shopping day. (Source: Sherae Honeycutt, KFVS) Both Merci and Stash will be offering discounts on the rainy shopping day. (Source: Sherae Honeycutt, KFVS)
This is the 5th year in a row for the new shopping tradition. (Source: Sherae Honeycutt, KFVS) This is the 5th year in a row for the new shopping tradition. (Source: Sherae Honeycutt, KFVS)
CAPE GIRARDEAU, MO (KFVS) -

Black Friday can mean people running, pushing, and even fighting.

But the next day is a different kind of shopping day. 

One that local business owners hope will make you think small instead of big.

Stores in Downtown Cape Girardeau prepared for Small Business Saturday on the eve of the shopping event.

The owner of Merci Boutique says some shoppers prefer it.

"I feel like a lot of people want to come downtown to shop on Saturday instead of going to the bigger department stores," said Owner Cathy Pincksten.

This is the 5th year for the shopping tradition.

The credit card company American Express says they created the event because their smaller clients said they needed more customers.

The National Federation of Independent Business says last year consumers spent $14.3 billion dollars at locally owned shops.

Emily Hoehne, the co-owner of the clothing store Stash, says it means a lot to her when customers show their support.

"For them to come back on Small Business Saturday just to reiterate we want to support you on your day." Hoehne said. "It's just good to know that people are thinking of us and not necessarily saving the most money, but thinking of the small town businesses."

There is only one thing that could get in the way of shoppers on this year's Small Business Saturday. Rain, and a lot of it.

Many business owners in Downtown Cape said they are a little worried about the rain, but that if people want to show their support they won't be worried about getting a little wet.

Both Merci and Stash will be offering discounts on the rainy shopping day.

While some might think the best way to go is big, Emily says, shopping small is just as important.

"It really does make a difference in the community to support them." Hoehne said.

She also mentioned that if you can't come out and shop at her business, it's important to find another small business in your community.

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