Cape Girardeau hospital kicks off annual Pink Up campaign - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

Cape Girardeau hospital kicks off annual Pink Up campaign

Nearly 1,600 people watched as a fireworks finale brought the Pink Up Kick Off event at Saint Francis Medical Center to a close on October 1. (Photo: Saint Francis Medical Center) Nearly 1,600 people watched as a fireworks finale brought the Pink Up Kick Off event at Saint Francis Medical Center to a close on October 1. (Photo: Saint Francis Medical Center)
(Photo: Saint Francis Medical Center) (Photo: Saint Francis Medical Center)
(Photo: Saint Francis Medical Center) (Photo: Saint Francis Medical Center)
(Photo: Saint Francis Medical Center) (Photo: Saint Francis Medical Center)
The Pink Up Kickoff on October 1 featured a debut performance by 7-year-old twins Jayvon and Jayvion Biles of Charleston, Mo., along with the return of the Pink Up Choir. (Photo: Saint Francis Medical Center) The Pink Up Kickoff on October 1 featured a debut performance by 7-year-old twins Jayvon and Jayvion Biles of Charleston, Mo., along with the return of the Pink Up Choir. (Photo: Saint Francis Medical Center)
CAPE GIRARDEAU, MO (KFVS) -

A Cape Girardeau hospital kicked off its annual Pink Up breast cancer awareness campaign on Thursday night, Oct. 1.

Nearly 1,600 people, including breast cancer survivors, their families and supporters, and Southeast Missouri State University student athletes gathered at Saint Francis Medical Center's Cancer Institute.

The Pink Up Choir performed and a fireworks finale brought the evening to a close.

The choir is made up of singers and musicians from seven area churches and led by Barry Stone of Lynwood Baptist Church.

It included performances by 7-year-old twins Jayvon and Jayvion Biles of Charleston, Mo. and country music artist Candy Coburn of Dexter, Mo.

Saint Francis launched Pink Up Cape in 2010 to raise awareness of breast cancer in the community.

During the campaign, residents are encouraged to "pink up" their homes and businesses in support of the cause. Proceeds benefit Dig for Life, a joint effort of Saint Francis Medical Center, Southeast Missouri State University and private donors that provides free mammograms to area women.

More information on events supporting Dig for Life scheduled throughout October are available here.

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