Heartland News Now premieres TODAY at 4:00 on KFVS12! - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

Heartland News Now premieres TODAY at 4:00 on KFVS12!

Heartland News Now is a brand new local newscast that airs weekday afternoons at 4:00 featuring news anchor Mollie Lair and First Alert meteorologist Laura Wibbenmeyer.

“Laura and I can’t wait to launch the newscast,” said Mollie. “Not often do we get the chance to be part of something that starts with a clean slate and build it from the ground up.”

Formal research, along with informal viewer response, tells us that people want more local news, especially in this time period. We’re excited to offer that, and to be the only source for local TV news at 4:00.

Heartland News Now will include breaking news, news of the day, First Alert weather forecasts, consumer information, parenting advice, and community events. It will also provide information about stories that will be covered in Heartland News At Five and Six.

We’ve been working behind the scenes for quite a while to make this newscast something viewers will want to watch and will find useful as they plan their evenings and the days ahead.

With the addition of Heartland News Now weekdays at 4:00, KFVS12 will produce nearly 30 hours of original local news per week. Heartland News at Noon, Six, and Ten, along with the 6:00 a.m. hour of The Breakfast Show is also re-broadcast on sister station The Heartland’s CW (WQWQ-TV.)  In addition, KFVS12 produces Heartland News At Nine On Fox 23, an hour-long local newscast that airs on the local Fox affiliate KBSI.

We’re growing and it feels good. We sincerely thank the viewers because if they weren’t consuming our product, this wouldn’t be possible.

Heartland News Now is followed at 4:30 by Access Hollywood, a half-hour program that reports on breaking and notable entertainment news from across the country. The Meredith Vieira Show, formerly at 4:00 p.m. on KFVS12 is now on sister station The Heartland’s CW weekday afternoons at 2:00.

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