Apple Music: Hit or Flop? - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

Apple Music: Hit or Flop?

(Source: AP) (Source: AP)
(KFVS) -

Two different reports show different numbers of users dropping off Apple's new music streaming service.

According to the research company MusicWatch, the Apple Music trial service has lost about 48 percent of users who tried the service.

MusicWatch reports one in ten iOS users listens to Apple Music.

However, Apple has released different numbers of its own, according to CNBC. In Apple's own released report, it says about 21 percent of users who tried the service never returned, which is a huge difference in regards to the launch success of the service.

Industry insiders said that the answer if the service was a hit or not may lie in between the two separate research results.

In a fiscal third-quarter earnings conference call on July 21, Apple CEO Tim Cook said that the company was "thrilled" with the launch and cited "millions and millions" of free trial users and great reviews, according to CNBC.

Apple reported that they had 11 million users within the first month of launch. However, weeks later during a survey conducted by MusicWatch of around 5,000 people found that 11 percent of Spotify users, and 6 percent of Pandora users said that they now use Apple Music.

It has not been clarified on what specifically constitutes a "user" of Apple Music service.

The free trial period for the service begins to expire in October. After that time a $9.99 per month subscription fee will apply. 

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