RLC to host free business marketing workshop - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

RLC to host free business marketing workshop

MOUNT VERNON, IL (KFVS) -

The free workshop "Consumer Age Matters - Messaging to the Generations" will be held on Tuesday, Sept. 8 at the Rend Lake College Market Place, Room 354A, from 6 to 8 p.m in Mt. Vernon.

The Illinois Small Business Development Center (SBDC) is again partnering with the University of Illinois Extension (UIE) and the Jefferson County Chamber of Commerce to host the event which aims to assist business owners of any size or those in the business development planning stage in learning how to market more effectively to target consumers and build overall profitability.

During the workshop, Pam Schallhorn, a Community and Economic Development Educator for the UIE in five Southern Illinois counties, will focus on identifying the differences in media selection, message content and message structure when communicating with different generations. 

Schallhorn's business experience includes being Vice President of Commercial Lending from 1990 to 2004, serving as the Director of the SBDC in Rockford from 2008 to 2011 and she also has a master's in political studies from the University of Illinois Springfield.

Light refreshments will be served with limited seating available.

For more information, contact Nicholas LeMay at the Illinois SBDC at Rend Lake College by calling (618) 242-5813, emailing lemayn@rlc.edu or visiting the SBDC Office at the RLC Market Place, Suite A, in Mt. Vernon.

If you need reasonable accommodations to participate, call (618) 242-0780.

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