MO police department goes digital to recruit officers - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

MO police department goes digital to recruit officers


A Missouri police department has gone digital as it tries to recruit officers.

The Cape Girardeau Police Department, like many departments across the nation, is having a hard time finding people who want to wear the badge. So, they're trying something new, hoping it attracts good candidates.

Cape Girardeau Police Chief Wes Blair said the flyers and job fairs aren't cutting it anymore.

With a shortage of applicants, not only in Cape Girardeau but nationally, Chief Blair hopes this video recruits a few good men and women.

It looks like the start of an action movie, but it’s how the Cape Girardeau's Police Department hopes to attract new recruits.

"We are learning that a lot of people who enter our market place, they go to social media, they go to twitter they go to Facebook, that's how they get their information,” said Chief Blair.

The video quickly cuts to the chase, literally. It shows officers running after and nabbing the bad guys and a K-9 unit at work, all the while flashing words like, "loyalty," "teamwork" and "training."

"We want to be really honest about what the job itself really entails. And a lot of it is 'Coffee With a Cop,' and just the sitting down and engaging with the community, but there is still an aspect that is still extremely dangerous,” said Chief Blair.

There are plenty of other departments using the same strategy.

Departments all over the country have their own videos, designed to lure qualified men and women into law enforcement, but not everyone is a fan. Some contend the videos promote violence.

"I think it validates the problems that we are having with police now in the country,” said one Cape Girardeau resident.

But the video shows officer's softer sides too. Several shots show them hanging out with kids and in schools.

"I think it is alright, I think it will help 'em,” said Fred Bollinger, a Cape resident.

"This really is a noble profession and is very service oriented,” said Chief Blair.

The video took about a year to make and was done by students at the career and technology center at Southeast Missouri.

The Sikeston Police Department is looking in to making their own video after facing their own shortage of recruits.

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