SEMO United Way kicks off new campaign with new leadership - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

SEMO United Way kicks off new campaign with new leadership

Downtown Cape Girardeau. (Source: KFVS) Downtown Cape Girardeau. (Source: KFVS)

For the first time in 20 years, the United Way of Southeast Missouri will kick off its campaign with a new executive director.

The official campaign kickoff will be held on Thursday, Aug. 27 at 11:30 p.m. at the Cape West 14 Cine. The 2015 theme is "Turning Compassion into Action" describing the importance of doing something about the issues that are important in the community and in your life.

Campaign supporters and volunteers will be introduced and the following representatives from three of United Way's funded partners will speak about their programs and how their partnership with United Way makes a difference in the community: Pastor Sam Roethemyer of Jackson Ministerial Alliance; Sara Gerau of American Red Cross and Captain Ronnie Amick of the Salvation Army.

In addition, Kevin Greaser, president of the board, will explain the relevance of United Way in understanding complex community issues and how to bring people together to turn compassion into action and meet the needs by addressing the root causes of those issues. The event will include the first public showing of the campaign video and the campaign need will be unveiled.

The new executive director, Elizabeth Shelton, is the former owner of Write Results Marketing.

"I am extremely humbled and honored to bring my marketing and communication skills to such a worthy cause and to be joining this incredible team," she said. "I'm very excited about the continued momentum this amazing group and volunteers will have in our community."

Melissa Stickel has been with the organization for two years. She will continue to work with the funded partners while taking on the newly created position of director of operations and community impact.

"My top priority is the integrity of this organization, ensuring accountability, transparency and the best use of donor dollars," she explained.

For more information on United Way, you can call 573-334-9634.

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