Generational marketing workshop to be offered in Mt. Vernon, IL

Generational marketing workshop to be offered in Mt. Vernon, IL

MOUNT VERNON, IL (KFVS) - The Illinois Small Business Development Center at Rend Lake College is partnering with the University of Illinois Extension and the Jefferson County Chamber of Commerce by offering a free workshop for local entrepreneurs.

"Consumer Age Matters – Messaging to the Generations" will be held from 6 p.m. to 8 p.m., Tuesday, June 30 at the RLC MarketPlace, Room 354A, in Mt. Vernon.

The workshop is designed to help local entrepreneurs and business owners identify the business' target market and check to see if advertising and marketing efforts are reaching and making an impact on those consumers.

Additionally, generational marketing efforts will be discussed in an effort to help local businesses market more effectively and target local consumers.

For more information about the course, contact Nicholas LeMay at the Illinois Small Business Development Center at Rend Lake College by calling 618-242-5813. You can also email lemayn@rlc.edu, or visit the SBDC Office at the RLC MarketPlace, Suite A, in Mt. Vernon. 

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