NEW MADRID, MO (KFVS) - Imagine this for a minute.
You are an owner of a gas station or a restaurant in a small town and hundreds of bike riders stop by in your town to purchase food and items.
That would be a boost to the income for a town that wouldn't normally get that much.
That's what it's going to be like for many smaller towns in the area soon.
The Ride the Fault Line event will have hundreds of bike riders moving through four states this upcoming week.
More than 200 cyclists are preparing today in New Madrid and will take off on Sunday through Missouri, Arkansas, Tennessee and Kentucky.
On Saturday, the City of New Madrid welcomed the cyclists with a kick off event with music, vendors, and information about the event and about the New Madrid fault line.
Several government agencies were also on hand to inform people about the New Madrid fault, earthquakes, safety, awareness, and much more.
Of those agencies were Central U. S. Earthquake Consortium (CUSEC), Tennessee Emergency Management Agency, Missouri Emergency
Management Agency, Arkansas, Missouri, and Kentucky Geological Survey agencies, USGS, and the Center for Earthquake Research and Information.
We spoke with Rodney McConnell with CUSEC about why people need to be informed about the New Madrid fault line.
McConnell believes not all buildings are up to a standard fit for when an earthquake strikes in our area.
He believes we all need to be prepared and use our resources to ensure more survive if a large earthquake strikes the area.
Many earthquakes rattle the Heartland each year but few are felt.
Some over the years have been widely felt and three quakes caused mass damage after multiple 8 magnitude or larger earthquakes struck the area in 1811 and 1812.
"An earthquake that large will be felt in many surrounding states," said McConnell. "An earthquake that large will cause a lot of damage to buildings and it's best we need to act now to prepare and spread awareness."
We spoke with cyclists who have come from 31 different states, Canada, and Europe.
These cyclists don't know the New Madrid fault much, organizers say.
Organizers also say this is a great way to be informed and help spread the message for when they go back to their home about earthquakes, being prepared, and knowing what to do if one strikes their area.