Star Wars: The Merchandise Awakens - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

Star Wars: The Merchandise Awakens

(Source: AP Images) (Source: AP Images)
GLENDALE, CA (KFVS) - The latest installment of the Star Wars Saga won't be on the big screen until December 18, 2015, but fans of the sci-fi franchise will want to mark another date on their calendar. 

Starwars.com announced September 4, 2015 will be 'Force Friday," a campaign to launch the merchandise associated with Episode VII. 

"Each lightsaber, every action figure, every LEGO set tells a story for generations of Star Wars fans," Josh Silverman, executive vice president for Disney Consumer Products said. "This global event is a celebration of those stories,"

At 12:01 a.m. on 'Force Friday," retail store around the world and DisneyStore.com will begin selling toys, comic books and other collectible items.

Fans are encouraged to record their experience on social media with #ForceFriday or #MidnightMadness. 

Packaging for the merchandise will feature the newest Star Wars villain, Kylo Ren, the ominous lightsaber-wielding figure seen in the trailers for Star Wars: The Force Awakens.


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