Businesses try to keep up with new Google search formula - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

Businesses try to keep up with new Google search formula

(Source: KFVS) (Source: KFVS)
CAPE GIRARDEAU, MO (KFVS) - If you use Google on your smart phone, you might find more sites will be easier to navigate.

That's because the search engine giant launched a new way it lists results on mobile devices.

The new Google formula relies on what's called mobile friendly sites listing sites easier to navigate on your phone at the top of the list.

For small businesses, that means they could see a shift in web traffic.

"It's not just about standing out locally, but standing out in our space," said Clair Bruce.

Bruce is the owner of Cape Girardeau jewelry store Sloan and Themis, She has customers that extend far beyond those who wander in to her tiny Main Street storefront.

"We've shipped to three international locations as well as all across the United States," Bruce said.

Because Bruce's website is mobile friendly, it's more likely to show up at the top of a Google search.

Brian Holdman, co-founder of collaborative workspace, Codefi, says mobile web development is changing.

"In the early 2000s there was a trend where you really had a mobile version of your site and a desk top version of your site.” Holdman said. "It was a trend previously where your mobile site was less content, less information."

He says mobile web developers are working to make their sites easier to access, online or on your phone.

"We're actually thinking about that first whenever we approach a design,” Digital Refresh co-founder Caitlin Schlichting said. “We're trying to take into account mobile first."

For small business owners like Bruce, it's all about the customer experience.

"It's guaranteeing that they have the best in class experience,” Bruce said. “To make sure they can see everything because they won't buy if they can't see it."

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