Southeast MO State University celebrates launch of new brand - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

Southeast MO State University celebrates launch of new brand


Southeast Missouri State University celebrated their new "Will to do" brand on Monday, April 20.

Students and faculty gathered in front of the Kent Library to hand out food, t-shirts and talk about the new slogans for their school.

All around campus 120 new banners have been replaced showing brands such as "We Can't Wait to See What You Do."

The re-branding campaign has been nearly a year in the making.

Southeast hired Ologie out of Colorado to help with the new branding efforts.

They say the new brand conveys the essence of Southeast students who are tenacious and enterprising.

This is designed to help tell the story of Southeast's academic programs that are designed to help students become confident in their skills and prepare to launch extraordinary careers in an evolving workforce.

Also, a "Will Wall" opened on the third floor of the University Center building.

Students have already filled the wall with quotes expressing their will to do.

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