Southeast MO State University hearing recommendations for new lo - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

Southeast MO State University hearing recommendations for new logo

(Source: Southeast Missouri State University) (Source: Southeast Missouri State University)

The Southeast Missouri State University Board of Regents met on Friday, Dec. 19 with a branding firm to discuss their branding project.

Ologie, from Columbus, Ohio, was hired in late spring 2014 to help with the project.

The project goals include development of a new messaging strategy, along with new institutional logo and creative concepts to be used and further developed in comprehensive marketing efforts by the University Communications and Marketing department.

"We need to be able to communicate the Southeast story more clearly and consistently to ensure we attract the students best suited for the Southeast experience," Ken Dobbins, Southeast president, said. "Ologie's efforts have been very insightful thus far."

The board heard preliminary internal messaging concepts and saw examples of how the concepts could be articulated to external audiences.

"I was pleased with the contextual and visual elements presented today," said Doyle Privett, president of the Board of Regents. "I can see them resonating with all audiences, especially prospective students."

The board also looked and talked about a variety of preliminary institutional logo options.

The logo options presented included a simpler, more modern version of the iconic copper dome, and incorporated more modern and different fonts.

According to Southeast, the current logo has not been modified since the 1980s.

The project is estimated to be finished with final recommendations in late February 2015. Internal and external roll-out plans are currently being developed.

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