81 years after prohibition, craft beer is big business - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

81 years after prohibition, craft beer is big business

The Huber family started Hubrew after brewing beer at home became a hobby. The Huber family started Hubrew after brewing beer at home became a hobby.
CAPE GIRARDEAU COUNTY, MO (KFVS) -

On Friday, local breweries in the Heartland celebrated the 81st anniversary of the end of prohibition.

On December 5, 1933 Amendment 21 was signed into law.

Today, American's seem to be tapping into the very popular industry that is craft beer.

"That's really what the country is going through with beer right now, it's showing 'hey beer can be very complex and interesting and here's why,'" Rob Foeste said, owner and general manager of Broadway Biergarten.

Foeste said more and more people are becoming interested in learning about beer, trying new types and even brewing their very own concoction.

For him though, Foeste described it as a passion.

"When you figure out that one distinct style of beer that someone has never had before and you present it to them and their eyes light up and they go 'this is what I've been looking for my entire life,' that's what it's all about," Foeste said.

It is that same passion that started it all for the Huber family in Jackson.

"We just started out as a hobby, goofing around for fun making beers that weren't very good at all to now where we're putting out a beer every week and people are coming in just to try those beers every week," Matt Huber said, CEO of Hubrew Brewing Co.

Hubrew is family owned.

They've technically been brewing for 12 years now.

However, their beer just recently started being distributed around the Heartland.

Both Foeste and Huber said it is an interest in variety that is driving the craft beer market.

"The biggest driver for us getting people out here is coming up with new beers every week," Huber said.

"They want choice," Foeste said. "Variety is the spice of life right now as far as beer comes."

Huber said we've come full circle since the early days before prohibition.

"Back in the day there was common for their to be a huge variety of different beers like it's becoming a trend today," Huber said.

According to Beer Institute, the U.S. beer industry's total economic impact sits at $246.5 billion.

It employs more than 25,000 people in Missouri, and nearly another 47,000 in Illinois.

Copyright 2014 KFVS. All rights reserved.

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