10/1/14 - Pink Up - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

10/1/14 - Pink Up

Most everyone knows, October is Breast Cancer Awareness Month. Here in the Heartland it would be hard not to realize, since seemingly everything and everyone you see is draped in pink. 

The “Wear Pink in October” effort has roots that go back to the early nineties in New York City. It was there that pink ribbons were first utilized to show support, concern, and bring awareness to the many women fighting this horrendous disease. The “Pink Up” effort here isn't quite that old, but I would give you fairly good odds that there is not a community nor region in the country that is as supportive as ours. Businesses and business men, buses and ball teams, office towers and water towers, all decked out in pink and some will stop to ask… why? That is simple. If we are ever going to beat a cancer with awareness, it is breast cancer. 

Awareness is the key. Breast cancer, like most cancers, is not preventable. But if we can bring awareness to early detection through self exams or mammograms, we can save lives. If detected early, the five-year survival rate is 97 percent. That's pretty impressive when you hear that roughly one in eight women will develop breast cancer sometime in their lives. One in eight. One in eight mothers, daughters, wives, sisters, will develop breast cancer. It's time to Pink Up.

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