Survivors took the stage and shared their stories after they were diagnosed with breast cancer.
Shoppers stopped their shopping, people listened and tears were shed as these survivors explained how important it is to have support and raise awareness.
"It's hard to see someone young that has a family, struggle with it and then pass away from it," Linda Roe said. "And so yes, it's very very dear to my heart."
The sky filled with pink as over 100 balloons were released. Booths with games, information, food and drinks were also on hand.
This marks the fifth year for the Power of the Pink program which has raised more than $590,000 in donations. This year's goal is set at $150,000 in charitable contributions.
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