CAPE GIRARDEAU, MO (KFVS) - The nation's top three soda producers are making a new push to cut American's consumption of sugary drink calories by 20 percent by 2025.
On Tuesday, Coca-Cola, PepsiCo and the Dr Pepper Snapple Group promised they would more aggressively push for both smaller soda containers and better market their zero- and reduced-calorie beverages.
It is a plan that nutritionist Raina Childers said she is all for.
"Beverages are a sneaky place for calories and a lot of people sometimes aren't even aware of how many calories they're consuming in liquid form," Childers said.
So what does that mean for consumers?
At a national level the companies have pledged to change their marketing to increase people to buy smaller portion sizes, water and no- and lower-calorie beverages.
Consumers can also expect to see the calorie counts posted.
The companies hope that this will promote awareness of the amount of calories in the products before people decide to buy them.
Childers said awareness is key to getting people to re-think their decisions.
"If somebody really doesn't realize that they've had a 64 ounce soda, that's almost 1,000 calories, and there are people that truly don't realize it's that much," Childers said. "They may know it's not good for them but at what level, they're not sure. I think when that's up, I think that could be a pretty big impact."
Some avid soda drinkers are skeptical of lower-calorie drinks.
"If I was given a zero or sugar free or a diet or some kind of promise that it's going to be quote unquote healthier or better for me or at least not as bad or worse for me, I would like to know all the facts," Shannon Smith said.
Others said they will keep getting their soda no matter what.
"A lot of people like fountain soda so I believe they would come because I still get my soda and I drink a lot of soda," Amy Canull said.
This new "Balance Calories Initiative" will hopefully reduce obesity in America.