Firearms company apologizes for gun-toting 'David' ad - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

Firearms company apologizes for gun-toting 'David' ad

Posted: Updated:
Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter) Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter)
  • InternationalMore>>

  • UN says Syria refugees top 3 million mark

    UN says Syria refugees top 3 million mark

    Friday, August 29 2014 12:03 PM EDT2014-08-29 16:03:02 GMT
    The United Nations refugee agency says the civil war in Syria has forced a record 3 million people out of the country, an increase of 1 million from almost exactly a year ago.
    The civil war in Syria has forced 3 million people out of the country, including more than a million people who fled in the past year, creating a crisis that the U.N. refugee agency said requires the biggest operation in...
  • Iraqi town holds out against militant juggernaut

    Iraqi town holds out against militant juggernaut

    Friday, August 29 2014 11:52 AM EDT2014-08-29 15:52:25 GMT
    As Islamic militants rampaged across northern Iraq in June, seizing vast swaths of territory and driving hundreds of thousands of people from their homes, the Shiite Turkmens living in the hardscrabble town of...
    As Islamic militants rampaged across northern Iraq in June, seizing vast swaths of territory and driving hundreds of thousands of people from their homes, the Shiite Turkmens living in the hardscrabble town of Amirli...
  • Pro-Russia separatists in control of coastal town

    Pro-Russia separatists in control of coastal town

    Friday, August 29 2014 11:50 AM EDT2014-08-29 15:50:35 GMT
    Russia's President Vladimir Putin has called on pro-Russian separatists fighting government troops in eastern Ukraine to release Ukrainian soldiers they took prisoner and allow them to return home.
    Pro-Russia separatists, relaxed and well-equipped, held firm control on Friday of the strategic coastal town of Novoazovsk, a day after Ukraine claimed tanks and armored vehicles had invaded from Russia.

(RNN) – Illinois-based arms company Armalite apologized Monday after its appropriation of world-famous art ignited the ire of Italians.

A tweet in May 2013 showed Michelangelo's David wielding an AR-50A1 rifle as part of the company's A Work of Art ad campaign.

It has sparked international outrage 10 months after it was tweeted, with Italy's culture minister, Dario Franceschini, taking issue with the usage via Twitter.

Franceschini threatened to take action against the company, according to the Guardian, and Italians made their feelings known on the company's Facebook page.

Cristina Acidini, the superintendent of the State Museums of Florence, claimed the image of David is copyrighted to Italy, according to CNN.

In a statement posted on Ammoland, the company expressed regret for any offense the ad caused and said the company ownership has changed since the advertisement was posted.

Mark Johnson, the company's chief executive officer, said on Ammoland he considered the ad "in poor taste."

Michelangelo completed the marble masterpiece David in 1504, and it is considered one of his most famous works. It depicts the future hero and future king at a pivotal moment, clutching the stone and with a sling over his shoulder as he contemplates his upcoming battle against the larger Goliath.

The original can be seen in the Galleria dell'Accademia in Florence, according to the Michelangelo Gallery online, and copies abound throughout the world.

For a closer look at the work of art, visit Stanford University's Digital Michelangelo Project, which, unlike the ad, includes the statue's full-frontal nudity.

Copyright 2014 Raycom News Network. All rights reserved.

Powered by WorldNow

310 Broadway
Cape Girardeau, MO 63701

FCC Public File
publicfile@kfvs12.com
573-335-1212
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and KFVS12. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.