(CNN) - In a world focused on making life easier, it seems you can have almost everything delivered. From groceries to books, you don't have to go far to get what you want, but what about the Friday beer?
For many, it's a weekly ritual to head to the pub to unwind at the start of the weekend, but now even that can come to you.
Steve Marshall, founder of the start up Desk Beers, drops off cases of craft beer to offices of in east London.
With these deliveries, employees get a taste of some local craft beers they may not have tried before.
"We work all week leading up to the Friday. Then on Friday I show up with a box of beers - everyone's best friend," Marshall said.
In preparation, Desk Beers makes pick ups at various London craft breweries.
Like Beavertown, who produces about 10,000 bottles a week, all hand filled, hand capped and hand labeled.
Many people ask if Desk Beers is thinking about expansion.
"It's as much an ethical question, really, isn't it. Do you want to be promoting drinking every night of the week? Friday is a good day to do it," Marshall said.
For now, it's about booking more Friday offices.
Eddy Bell, who works for Lyst, loved the idea as soon as Desk Beers launched.
"It gives the team something to look forward to, it brings them together, gives us a chance to unwind and to socialize," he said.
Desk Beers charges around $5 a bottle with delivery included.
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