Health care law turns to social media in Illinois - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

Health care law turns to social media in Illinois

Posted: Updated:
AP Medical Writer

CHICAGO (AP) - A small team of social media experts is monitoring online chatter about the nation's health care law in a command center in Chicago.

They are part of a $33 million marketing campaign for Get Covered Illinois, the state's health insurance marketplace. Their job now - as the rest of the campaign is temporarily put on hold - is to educate consumers and tend to their frustrations about glitches on the federal website behind the marketplace.

The FleishmanHillard team is building a following on Twitter and Facebook. Darrell Jursa, a FleishmanHillard executive, says they're just getting started. He says more than 121,000 people have gone through the screening tool at to see whether they qualify for Medicaid or tax credits on the marketplace.


Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Powered by WorldNow

310 Broadway
Cape Girardeau, MO 63701

FCC Public File
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and KFVS12. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.