CAPE GIRARDEAU, MO (KFVS) - It's almost the one year anniversary of the partnership between KFVS12 and Saint Francis Medical Center to increase awareness of breast cancer and bring you the Pink Up segments each month.
But the campaign "Pink Up" is actually celebrating its third year anniversary. It's designed to raise money and awareness.
Pink pumpkins, pink lights, and pink jerseys are all part of the Saint Francis Medical Center's Pink Up campaign. Each October, Breast Cancer Awareness Month, they encourage people to "pink up" their homes and businesses.
"Pink up is important because it helps us create an awareness", said Linda Decker with Saint Francis Medical Center.
"We want to continue to make a different, continue to make a dent in the number of deaths from this deadly disease," said Dr. Olivia Aranha with Saint Francis Medical Center.
The campaign raises money for Dig for Life, which provides mammograms for women who can't afford them.
"I strongly believe earlier detection saves lives," said Aranha.
Aranha said there are more cases of breast cancer than every before, but the number of deaths are going down because of earlier detection through mammograms.
"There are a lot of women out there who cannot afford mammograms, they don't have insurance," said Aranha.
So through the campaign, anyone can help pitch in and pink up.
"It's fun, people have a great time," said Decker.
Last year more than 100 businesses participated from Perryville to Scott County.
"It has grown exponentially over the last three years as our community has gotten so involved in this," said Decker.
"It's a great opportunity for us to give back to the community, lots of us in the company are impacted by this," said Popeye's Managers Donnie Phillips.
Phillips said he has a personal connection.
"My wife was diagnosed this past may," said Phillips.
He said Mid-America Hotels will donate a portion of their sales on October 10, 2013. That's Popeye's, Burger King and their hotels.
"We like to benefit the community in any way we can," said Amy Duwrock with Liberty Utilities.
Duwrock said they will host a tailgate party for the Jackson Sikeston Football Game and sell pink shirts.
"We have 80,000 plus customers, 147 plus employees, so there is somebody that we are directly involved with either a customer or an employee," said Duwrock.
Decker said all that money stays right here, providing mammograms for patients in the Heartland.
"We can't thank our local community enough," said Decker.
You can find events for PINK UP here.