FCC EEO Public File Report

KFVS-TV – Cape Girardeau, Missouri*
EEO PUBLIC FILE REPORT
October 1, 2016 through September 30, 2017

RECRUITMENT SOURCES USED FOR VACANCIES
Appendix A includes a list of recruitment sources, indicating name, address, contact person and telephone number of each. Sources with an asterisk (*) denote organizations that have requested notification of job vacancies.

POSITIONS FILLED; RECRUITMENT SOURCES USED
[With Hiree's Recruitment Source Noted in Brackets]

Sr. Digital Sales Specialist - (#1-3, 5-8, 10-13, 18-19, 21-30, 32-39) - [#11]     

News Specialist (PT) - (#1-2, 5, 7-8, 10-11, 13, 19, 21-22, 25-30, 32, 34-39) - [#11]

Reporter/MMJ - (#1-8, 10-13, 16, 19-30, 32-39) - [#11]

News Specialist (PT) - (#1-2, 5, 7-8, 10-11, 13, 19, 21-22, 25-30, 32, 34-39) - [#11]

News Specialist (PT) - (#1-2, 5, 7-8, 10-11, 13, 19, 21-22, 25-30, 32, 34-39) - [#28]

Success Manager - (#1-3, 5-8, 10-13, 18-19, 21-30, 32-39) - [#28]

Success Manager - (#1-3, 5-8, 10-13, 18-19, 21-30, 32-39) - [#11]

Local Sales Manager - (#1-3, 5-8, 10-14, 18-19, 21-30, 32-39) - [#14]

News Specialist (PT) - (#1-2, 5, 7-8, 10-11, 13, 19, 21-22, 25-30, 32, 34-39) - [*]

Account Executive - (#1-3, 5-8, 10-13, 18-19, 21-30, 32-39) - [#11]

Local Sales Manager - (#1-3, 5-8, 10-13, 17-19, 21-39) - [#11]

Reporter/MMJ - (#1-8, 10-13, 16, 19-30, 32-39) - [#11]

Operations Technician (PT) - (#1-2, 5, 7-11, 13, 15, 19, 21-22, 25-30, 32, 34-39) - [#11]

Reporter/MMJ - (#1-8, 10-13, 16, 19-30, 32-39) - [#37]

News Specialist (PT) - (#1-2, 5, 7-11, 13, 15, 19, 21-22, 25-30, 32, 34-39) - [#11]

Business Office Coordinator - (#1-2, 5-8, 10-11, 13, 18-19, 21-22, 25-30, 32, 34-39) - [#11]

Engineer - (#1-2, 5-13, 15, 19, 21-30, 32-39) - [#11]

News Specialist (PT) - (#1-2, 5, 7-11, 13, 15, 19, 21-22, 25-30, 32, 34-39) - [#11]

Auto Specialist - (#1-3, 5-8, 10-14, 18-19, 21-30, 32-39) - [**]

Digital Sales Assistant - (#1-2, 5-8, 10-13, 18-19, 21-30, 32-39) - [#11]

Reporter/MMJ - (#1-2, 4-8, 10-13, 16, 19-30, 32-39) - [#11]

Digital Content Producer - (#1-8, 10-13, 16, 19-30, 32-39) - [#11]

Account Executive - (#1-2, 5-8, 10-13, 18-19, 21-30, 32-39) - [#11]

News Specialist (PT) - (#1-2, 5, 7-11, 13, 15, 19, 21-22, 25-30, 32, 34-39) - [#11]

Director of Sales- (#1-3, 5-8, 10-14, 17-19, 21-39) - [#31]

*        Walk-in (self referred)
**     Referred by friend.

AL INTERVIEWEES FOR POSITIONS
96 persons

NUMBER OF REFERRALS FROM SOURCES USED
#11 (72 persons) #14 (4 persons) #17 (1 person) #19 (1 person) #21 (2 persons) #28 (7 persons) #30 (1 person) #31 (3 persons)
#37 (3 persons) #38 (2 persons)

SUPPLEMENTAL OUTREACH ACTIVITIES
Appendix B contains a brief description of activities from the FCC Menu of outreach initiatives undertaken during the reporting period, including station personnel involved in the activities.

* The KFVS-TV Employment Unit also includes co-owned low power stations WQWQ-LP, Paducah, KY and WQTV-LP, Murray, KY.

Appendix A
MASTER LIST OF RECRUITMENT SOURCES
(An asterisk (*) before the source denotes organizations
that requested notification of job vacancies.)

1. *A/O Employment Service
Todd Cruts
3105 Independence Suite B
Cape Girardeau, MO  63703
573-334-9344

2.  Arkansas State University
Carolyn Edwards (carolyne@astate.edu)
P.O. Box 2490
Jonesboro, AR 72467
870-972-3025

3.  Asian American Journalist Association
5 Third Street, Suite 1108
San Francisco, CA  94103
415-346-2051
www.aaja.org

4.  Frank N. Magid Associates, Inc.
Barbara Fryre (talenplacement@magid.com)
One Research Center
Marion, IA  52302
319-377-7345

5.  Hispanic Journalists, National Association of
1050 Connecticut Avenue, NW, 10th Floor
Washington, DC  20036
888-975-1386
www.najh.ihispano.com

6.  Illinois Broadcasters Association
Erin Camfield
200 Missouri Avenue
Carterville, IL  62918
618-985-5555

7.  Illinois Department of Employment Security
Bob Barron
8195 Express Drive
Marion, IL  62959
618-993-2282

8.  *Illinois Media School-Lombard
Carl Jackson
455 Eisenhower Lane South, Suite 200
Lombard, IL  60148
630-916-1700

9.  ITT Technical Institute
Amanda Lovelace
3640 Corporate Trail Drive
Earth City, MO 63045
314-513-5771

10. John A. Logan College 
Lisa Hudgens
700 Logan College Road
Carterville, IL 62918
618-985-3741

11.  KFVS Bulletin Board/KFVS12.com/Raycom Media/Icims
310 Broadway
Cape Girardeau, MO  63701
573-335-1212

12. The Leadership Institute/Conservative Jobs
www.conservativejobs.com
1101 North Highland Street
Arlington, VA  22201  
730-247-2000

13.  Lincoln University
Ronald Nelson
Placement Office - 820 Chestnut
Jefferson City, MO  65101
573-681-5477

14. Linked In
jobs-listings@linkedin.com

15.  Linn Technical Institute
Michele Strope
One Technology Drive
Linn, MO  65051
573-897-3603

16.  Media Line
Rich Everitt (medialine@medialine.com)
P. O. Box 51909
Pacific Grove, CA 93950
831-648-5200

17.  Media Recruiter
Art Scott
9457 So. University Blvd. #303
Highlands Ranch, CO  80126
www.mediarecruiter.com
303-400-5150

18.  *Metro Business College
(Requests only sales and clerical positions)
Pamela Riehn
1732 N. Kingshighway
Cape Girardeau, MO  63701
573-334-9181

19.  Missouri Career Center
Michael Berry www.jobs.mo.gov    
1737 N. Kingshighway
Cape Girardeau, MO  63701
573-290-5766

20.  Missouri Link 
Donnie Myers
P.O. Box 640
Iowa Falls, IA 50126
800-373-1719

21.  Murray State University
Dr. Ross Meloan
210 Ordway Hall
Murray, KY  42071
270-759-1744

22. *NAACP of Alexander/Pulaski County
Richard Grigsby
P.O. Box 54
Cairo, IL  62914
618-734-0721

23.  National Television Academy, Mid-America Chapter
Ms. Maggie Eubanks (maggie@emmymid-america.org)
1001 Highlands Plaza Drive W., Ste. 320
St. Louis, MO  63110
314-647-3669

24.  Native American Journalists Assoc. (NAJA)
Rebecca Landsberry (rebeccalandsberry@naja.com)   
Gaylord College, 395 West Lindsey Street
Norman, OK  73019
405-325-1649

25.  *Northwest Missouri State University Career Service
Stacey Stokes
800 University Drive, Admin. Bldg. 130
Maryville, MO  64468
660-562-1250

26.  Shawnee Community College
Ms. Candy Eastwood
8364 Shawnee College Road
Ullin, IL  62992
618-634-3200

27.  *South Central MO Community Action Agency
Ginger Hill
P.O. Box 6
Winona, MO  65588
573-325-4255

28.  Southeast Missouri State University
Career Linkages
One University Plaza
Cape Girardeau, MO 63701
573-651-2583

29.  Southeast Missourian Newspaper (Paid Advertisement)

30.  Southern Illinois University/SIU Career Services
Human Resource Director
Carbondale, IL 62901
618-453-2121

31.  Spots n Dots ()Paid Advertisement)

32.  Three Rivers Community College 
Kathy Phillips
Placement Office
Poplar Bluff, MO 63901
573-840-9600

33.  TV Jobs.Com
Mark Holloway (markch@tvjobs.com)
Broadcast Employment Services
P.O. Box 4116
Oceanside, CA  92052
760-754-8177

34.  TVB Broadcast Television Jobs
120 Wall Street, 15th Floor
New York, NY  10005-3908
212-486-1111
www.tvb.org

35.  University of Central Missouri
Joe Moore (jhmoore@ucmo.edu)
108 W. South Street
Warrensburg, MO  64093
660-543-4111

36. University of Memphis 
Kathleen Wickham
Journalism Department
3641 Central Avenue
Memphis, TN 38152
901-678-2040

37.  University of Missouri-Columbia
319 Jesse Hall
Columbia, MO  65211
www.hiremizzoutigers.com
573-882-6801

38.  *University of Tennessee Martin-Dept. of Comm.
Rodney Freed(rfreed@utm.edu)
554 University St.
Martin, TN  38237
731-881-7000 

39.  *Western Kentucky Career Centers
Randall Tinsley (randall.tinsley@ky.gov)
416 South Sixth Street
Paducah, KY  42003
270-575-7333

Appendix B
SUPPLEMENTAL OUTREACH INITIATIVES
(October 1, 2015 thru September 30, 2016)

FCC Menu Categories:

1. Participation in at least four job fairs by station personnel who have substantial responsibility in making hiring decisions;
2. Hosting of at least one job fair;
3. Co-sponsoring of at least one job fair with organizations in the business and professional community whose membership includes substantial participation by women and minorities;
4. Participation in at least four events, including conventions, career days, workshops, and similar activities, sponsored by organizations representing groups present in the community interested in broadcast employment issues;
5. Establishment of an internship program designed to assist members of the community to acquire skills needed for broadcast employment;
6. Participation in job banks, Internet programs, and other programs designed to promote outreach generally (i.e., outreach that is not primarily directed to providing notification of specific job vacancies);
7. Participation in scholarship programs designed to assist students interested in pursuing a career in broadcasting;
8. Establishment of training programs designed to enable station personnel to acquire skills that could qualify them for higher level positions;
9. Establishment of a mentoring program for station personnel;
10. Participation in at least four events or programs sponsored by educational institutions relating to career opportunities in broadcasting;
11. Sponsorship of at least two events in the community designed to inform and educate members of the public about employment opportunities in broadcasting;
12. Listing of each upper-level category opening in a job bank or newsletter of media trade groups whose membership includes substantial participation by women and minorities;
13. Provision of assistance to unaffiliated non-profit entities in the maintenance of web sites that provide counseling on the process of searching for broadcast employment and/or other career development assistance pertinent to broadcasting;
14. Provision of training to management level personnel as to methods of ensuring equal employment opportunity and preventing discrimination;
15. Provision of training to personnel of unaffiliated non-profit organizations interested in broadcast employment opportunities that would enable them to better refer job candidates for broadcast positions;
16. Participation in other activities designed by the station reasonably calculated to further the goal of disseminating information as to employment opportunities in broadcasting to job candidates who might otherwise be unaware of such opportunities.

Supplemental Outreach Initiatives Performed By KFVS-TV During Reporting Period:

Menu Category:  #5

Brief Description of Activity, Including Date(s) and Station Staff Involved:
Established an internship program designed to assist members of the community to acquire skills needed for broadcast employment.

A student from Southern Illinois University is currently in our newsroom internship program.  She is working with reporters to learn to shoot and write television stories.  She is working with our digital department to learn web writing and publishing.  The internship started in August 2017 and will continue through December 2017.  Station personnel involved:  News Director, Assignment Manager, Digital Content Manager, Digital Content Executive Producer and Reporters.
Menu Category:  #8

Brief Description of Activity, Including Date(s) and Station Staff Involved:
Establishment of training programs designed to enable station personnel to acquire skills that could qualify them for higher level positions.

February 2017 – A Digital Content Producer was trained on clipping video, assigning AP stories, writing web stories, posting on social media and using OBS to do a Facebook Live.

March 2017 – Four Digital Content Producers and a Digital Content Manager were trained on how to Facebook Live using Live U.

July 2017 – A Digital Content Producer was trained on gathering and recording web stats from Google Analytics.

August 2017 – A Digital Content Producer was trained to write web stories, clip video, post on social media, use OBS to do a Facebook Live and use Live U to Facebook Live.

August 2017 – Three part-time News/Content Specialists were trained to shoot and edit video for Heartland Football Friday.

During the report period, five part-time News/Content Specialists were trained to write and post web stories.

September 2017 – A part-time News/Content Specialist was trained to produce newscasts.

Menu Category:  #11

Brief Description of Activity, Including Date(s) and Station Staff Involved:
Sponsorship of at least two events in the community designed to inform and educate members of the public about employment opportunities in broadcasting.

On March 9, 2016, Dr. Jim Dufek from Southeast Missouri State University brought his classes (25 students), to KFVS-TV.  Mike Wunderlich, Director of Operations, gave them a guided tour of the station and they observed the 5PM and 6PM newscasts.  He spoke to them about careers in television production, opportunities at KFVS and answered questions.  They also interacted with KFVS station employees from both Production and News departments.
On March 29, 2017, Shirlee Wilson from Jackson High School brought her class (20 students), to KFVS-TV.  Mike Wunderlich, Director of Operations, gave them a guided tour of the station and they observed the Noon newscast.  He spoke to them about careers in television production, opportunities at KFVS and answered questions.  They also interacted with KFVS station employees from both Production and News departments.
On April 20 and 25, 2016, Randy McWilson from the Cape Girardeau Career and Technology Center brought his class (30 students), to KFVS-TV.  Mike Wunderlich, Director of Operations, gave them a guided tour of the station and they observed the 6PM newscast.  He spoke to them about careers in television production, opportunities at KFVS and answered questions.  They also interacted with KFVS station employees from both Production and News departments.
On April 20, 2017, General Manager Scott Thomas spoke to 35 members of the Leadership Cape Class with the Cape Girardeau Chamber of Commerce during their visit to the KFVS studios.  He spoke about Raycom Media and opportunities in broadcasting.
On April 25, 2017, Local Sales Manager Luke Hilgenbrinck spoke to 20-25 students in the Marketing and Advertising Class at Southeast Missouri State University about Raycom Media, opportunities in broadcasting, the changes in the broadcasting business over the years and how Broadcast and Digital continue to adapt to viewer behavior.
On June 27, 2017, Marketing Director Paul Keener and Local Sales Manager Luke Hilgenbrinck spoke to 20-25 attendees in the Tri-State Ad Club about Raycom Media, opportunities in broadcasting, the changes in the broadcasting business over the years and how Broadcast and Digital continue to adapt to viewer behavior.
On August 16, 2017, General Manager Scott Thomas spoke to 20 members of the Leadership Jackson Class wit the Jackson Chamber of Commerce during their visit to the KFVS studios.  He spoke about Raycom Media and opportunities in broadcasting.
Menu Category:  #12

Brief Description of Activity, Including Date(s) and Station Staff Involved:
Posted upper-level opening in a job bank of a media trade group whose membership includes substantial participation of women and minorities.

Posted the following jobs to diversity job posting websites:  Asian American Journalists Association; National Association of Hispanic Journalists; Native American Journalists Association.
Senior Digital Sales Specialist; Reporter/MMJ (4 positions); Success Manager; Local Sales Manager (2 positions); Account Executive (2 positions); Engineer; Digital Auto Specialist; Digital Content Producer; Director of Sales.

Posted ByKathy Cowan, Programming/HR Director