FCC EEO Public File Report - KFVS12 News & Weather Cape Girardeau, Carbondale, Poplar Bluff

FCC EEO Public File Report

KFVS-TV – Cape Girardeau, Missouri*
EEO PUBLIC FILE REPORT
October 1, 2012 thru September 15, 2013

RECRUITMENT SOURCES USED FOR FULL-TIME VACANCIES
Appendix A includes a list of recruitment sources, indicating name, address, contact person and telephone number of each. Sources with an asterisk (*) denote organizations that have requested notification of full-time job vacancies.

FULL-TIME POSITIONS FILLED; RECRUITMENT SOURCES USED
[With Hiree's Recruitment Source Noted in Brackets]

Multimedia Journalist (#1, 3, 6-14, 16-32, 34-35) [#11]
News Producer (#1, 3-4, 6-14, 16-32, 34-35) [#11]
Account Executive (#1, 3, 6-13, 15-16, 18-32, 34-35) [#11]
Director-Multimedia (#1, 3-4, 6-14, 16-32, 34-35) [#11]
Graphic Artist (#1, 3, 5-13, 16,18-32, 34-35) [#11]
Multimedia Journalist (#1, 3-4, 6-14, 16-32, 34-35) [#26]
Digital Sales Specialist (#1, 3, 6-13, 15-16, 18-32, 34-35) [#11]
Account Executive (#1, 3, 6-13, 15-16, 18-32, 34-35) [#11]
Account Executive (#1, 3, 6-13, 15-16, 18-32, 34-35) [*]
Multimedia Journalist (#1, 3-4, 6-14, 16-32, 34-35) [#33]
Sales Assistant (#1-3, 7, 9-13, 15-16, 19-20, 22-29, 32-35) [#23]
News/Content Specialist-MM (#1-2, 8-11, 13-14, 17-19, 22-29, 31-35) [#11]
Traffic Assistant (#1-2, 6-11, 13, 15-16, 19-35) [#27]
Account Executive (#1-3, 6, 8-11, 13, 15-16, 18-34) [**]
News/Content Specialist-MM (#1-4, 6-14, 16-35) [#11]
News/Content Specialist-MM (#1-4, 6-14, 16-35) [#11]
Account Executive (#1-3, 6-13, 15-16, 18-34) [**]

* Job Fair.
** Referred by current employee.

TOTAL INTERVIEWEES FOR FULL-TIME POSITIONS
60 persons

NUMBER OF REFERRALS FROM SOURCES USED 
# 7 (1 person), #11 (30 persons), #14 (1 person), #16 (2 persons), #23 (2 persons), #26 (1 person), #27 (2 persons), #28 (1 person), #30 (2 persons), #33 (3 persons), #35 (1 person).

SUPPLEMENTAL OUTREACH ACTIVITIES
Appendix B contains a brief description of activities from the FCC Menu of outreach initiatives undertaken during the reporting period, including station personnel involved in the activities.

* The KFVS-TV Employment Unit also includes co-owned low power stations WQWQ-LP, Paducah, KY and WQTV-LP, Murray, KY.

Appendix A
MASTER LIST OF RECRUITMENT SOURCES
(An asterisk (*) before the source denotes organizations
that requested notification of full-time job vacancies.)

1. *A/O Employment Service
Martin Lingle
3105 Independence Suite B
Cape Girardeau, MO  63703
573-334-9344

2.  Arkansas State University
Carolyn Edwards (carolyne@astate.edu)
P.O. Box 2490
Jonesboro, AR 72467
870-972-3025

3.  Asian American Journalist Association
www.aaja.org

4.  Frank N. Magid Associates, Inc.
Barbara Fryre (talenplacement@magid.com)
One Research Center
Marion, IA  52302
319-377-7345

5.  Graeme Newell Marketing Ideanet
Sandy Lizik (slizik@602 communications.com)
1011 Lyndhurst Falls Lane
Knightdale, NC  27545
919-217-4438

6.  Hispanic Journalists, National Society of
www.najh.ihispano.com

7.  Illinois Broadcasters Association
Erin Camfield (erinc@ilba.org)
200 Missouri Avenue
Carterville, IL  62918
618-985-5555

8.  *Illinois Center For Broadcasting
David Cogozzo (placement.lombard@beonair.com)
Lombard, IL 60148
630-916-1700

9.  Illinois Department of Employment Security
Bob Barron
8195 Express Drive
Marion, IL  62959
618-993-2282

10.  John A. Logan College 
Tom Ashman
700 Logan College Road
Carterville, IL 62918
618-985-3741

11.  KFVS12.com/JobLink12/KFVS Bulletin Board
Kathy Cowan
310 Broadway
Cape Girardeau, MO  63701
573-335-1212

12. The Leadership Institute/Conservative Jobs
www.conservativejobs.com
1101 North Highland Street
Arlington, VA  22201  
730-247-2000

13.  Lincoln University
Ronald Nelson
Placement Office - 820 Chestnut
Jefferson City, MO  65101
573-681-5477

14.  Media Line
Mark Shilstone (medialine@medialine.com)
P. O. Box 51909
Pacific Grove, CA 93950
831-648-5200

15.  *Metro Business College
Diane Jordan
1732 N. Kingshighway
Cape Girardeau, MO  63701
573-334-9181

16.  Missouri Career Center
Robin Strop (rstrop@mersgoodwill.org)
1737 N. Kingshighway
Cape Girardeau, MO  63701
573-290-5766

17.  Missouri Link 
Donnie Myers
P.O. Box 640
Iowa Falls, IA 50126
800-373-1719

18.  Murray State University
Dr. Ross Meloan
210 Ordway Hall
Murray, KY  42071
270-759-1744

19. *NAACP of Alexander/Pulaski County
Richard Grigsby
P.O. Box 54
Cairo, IL  62914
618-734-0721

20.  National Television Academy, Mid-America Chapter
Ms. Maggie Eubanks (maggie@emmymid-america.org)
1001 Highlands Plaza Drive W., Ste. 320
St. Louis, MO  63110
314-647-3669

21.  Native American Journalists Assoc. (NAJA)
Mark Dreadfulwater (mark-dreadfulwater@cherokee.org)
Gaylord College, 395 West Lindsey Street
Norman, OK  73019
405-325-1649

22.  *Northwest Missouri State University Career Service
Stacey Stokes
800 University Drive, Admin. Bldg. 130
Maryville, MO  64468
660-562-1250

23.  Raycom Media, Inc.
Clyde Baucom
201 Monroe Street, 20th Floor
Montgomery, AL  36014
334-206-1400

24.  Shawnee Community College
Ms. Candy Eastwood
8364 Shawnee College Road
Ullin, IL  62992
618-634-3200

25.  *South Central MO Community Action Agency
Craig Lutes
P.O. Box 6
Winona, MO  65588
573-325-4255

26.  Southeast Missouri State University
Career Linkages
One University Plaza
Cape Girardeau, MO 63701
573-651-2583

27.  Southeast Missourian Newspaper (Paid Advertisement)

28.  Southern Illinois University/SIUC Job Posting
Human Resource Director (postjobs@siu.com)
Carbondale, IL 62901
618-453-2121

29.  Three Rivers Community College 
Kathy Phillips
Placement Office
Poplar Bluff, MO 63901
573-840-9600

30.  TV Jobs.Com
Mark Holloway (markch@tvjobs.com)
Broadcast Employment Services
P.O. Box 4116
Oceanside, CA  92052
760-754-8177

31.  University of Central Missouri
Doug Underwood (underwood@ucmo.edu)
108 W. South Street
Warrensburg, MO  64093
660-543-4111

32. University of Memphis 
Kathleen Wickham
Journalism Department
3641 Central Avenue
Memphis, TN 38152
901-678-2040

33.  University of Missouri-Columbia
Barbara Willis (willisb@missouri.edu)
319 Jesse Hall
Columbia, MO  65211
573-882-6801

34.  *University of Tennessee Martin-Dept. of Comm.
Rodney Freed(rfreed@utm.edu)
554 University St.
Martin, TN  38237
731-881-7000 

35.  *Western Kentucky Career Centers
Ray Gage (ray.gage@ky.gov)
416 South Sixth Street
Paducah, KY  42003
270-575-7333

Appendix B
SUPPLEMENTAL OUTREACH INITIATIVES
(October 1, 2012 thru September 15, 2013)

FCC Menu Categories:

1. Participation in at least four job fairs by station personnel who have substantial responsibility in making hiring decisions;
2. Hosting of at least one job fair;
3. Co-sponsoring of at least one job fair with organizations in the business and professional community whose membership includes substantial participation by women and minorities;
4. Participation in at least four events, including conventions, career days, workshops, and similar activities, sponsored by organizations representing groups present in the community interested in broadcast employment issues;
5. Establishment of an internship program designed to assist members of the community to acquire skills needed for broadcast employment;
6. Participation in job banks, Internet programs, and other programs designed to promote outreach generally (i.e., outreach that is not primarily directed to providing notification of specific job vacancies);
7. Participation in scholarship programs designed to assist students interested in pursuing a career in broadcasting;
8. Establishment of training programs designed to enable station personnel to acquire skills that could qualify them for higher level positions;
9. Establishment of a mentoring program for station personnel;
10. Participation in at least four events or programs sponsored by educational institutions relating to career opportunities in broadcasting;
11. Sponsorship of at least two events in the community designed to inform and educate members of the public about employment opportunities in broadcasting;
12. Listing of each upper-level category opening in a job bank or newsletter of media trade groups whose membership includes substantial participation by women and minorities;
13. Provision of assistance to unaffiliated non-profit entities in the maintenance of web sites that provide counseling on the process of searching for broadcast employment and/or other career development assistance pertinent to broadcasting;
14. Provision of training to management level personnel as to methods of ensuring equal employment opportunity and preventing discrimination;
15. Provision of training to personnel of unaffiliated non-profit organizations interested in broadcast employment opportunities that would enable them to better refer job candidates for broadcast positions;
16. Participation in other activities designed by the station reasonably calculated to further the goal of disseminating information as to employment opportunities in broadcasting to job candidates who might otherwise be unaware of such opportunities.

Supplemental Outreach Initiatives Performed By KFVS-TV During Reporting Period:

Menu Category:  #5

Brief Description of Activity, Including Date(s) and Station Staff Involved:
Established an internship program designed to assist members of the community to acquire skills needed for broadcast employment.

A student from Southeast Missouri State University took part in an internship in our News Department. That internship was from January 2013-May 2013. The student worked with members of our sports department. He learned to write and shoot and edit video. Station personnel involved: News Director, Assignment Manager, Producers, Sports Director and Sports Reporter.

A student from Southeast Missouri State University took part in an internship in our News Department. That internship was from January 2013-May 2013. The student worked with our 5KFVS Run/Walk Coordinator to help organize the annual 5KFVS Run/Walk. The student helped find sponsors and donors for the race. She also helped coordinate the racers taking part in the event. Station personnel involved: News Director, Assignment Manager, Executive Producer and Producers.

A student from Quinnipiac University is taking part in an internship in our News Department. That internship runs from August 19-November 22, 2013. The student will learn the duties of a reporter, producer, and web producer. It is our hope that this student will learn to write, edit, and producer his own news stories for educational purposes. Station personnel involved: News Director, Assignment Manager, Producer, Internet Content Director, Reporters and Anchors.

A student at Southeast Missouri State University took part in an internship in our News Department from January through May of 2013. The student worked with members of our sports department learning to write, shoot and edit video. Station personnel involved: News Director, Sports Director, Sports Reporter, Assignment Manager, and Producer.

A student from Southern Illinois University took part in an internship in our News Department. That internship was from January 2013-May 2013. The student worked with members of our sports department. He learned to write and shoot and edit video. Station personnel involved: News Director, Assignment Manager, Producers, Sports Director and Sports Reporter.

Menu Category:  #8

Brief Description of Activity, Including Date(s) and Station Staff Involved:
Establishment of training programs designed to enable station personnel to acquire skills that could qualify them for higher level positions.

In July and August 2013, part-time employees, Bryan Schilligo, Kristina Lautenbacher and Drew Jensen trained to be associate producers. Station personnel involved: Director/Editor trainer and Producer.

During April and May of 2013, part-time employee, Michale Johnson, trained to become a news producer. Station personnel involved: Executive Producer, and Producers.

Starting in January of 2013, news photographer, John Morgan trained to become an Account Executive.

Station personnel involved: Account Executives, Local Sales Manager, General Sales Manager, Traffic Manager, Traffic Assistants, Research Director, and Project Director.

From January-June of 2013, account executive, Steve Mason trained to become a Local Sales Manager.

Station personnel involved: General Sales Manager, Traffic Manager, Traffic Assistants, Research Director, and Project Director.

Menu Category:  #11

Brief Description of Activity, Including Date(s) and Station Staff Involved:
Sponsorship of at least two events in the community designed to inform and educate members of the public about employment opportunities in broadcasting.

On March 26, 2013, Dr. Jim Dufek from Southeast Missouri State University brought his class (25 students), to KFVS-TV. Mike Wunderlich, Director of Operations, gave them a guided tour of the station and they observed the 5PM and 6PM newscasts. He spoke to them about careers in television production, opportunities at KFVS and answered questions. They also interacted with KFVS station employees from both Production and News departments.

On April 8, 2013 and April 11, 2013, Randy McWilson from the Cape Girardeau Career and Technology Center brought his class (10 students each session), to KFVS-TV. Mike Wunderlich, Director of Operations, gave them a guided tour of the station and they observed the 6PM newscast. He spoke to them about careers in television production, opportunities at KFVS and answered questions. They also interacted with KFVS station employees from both Production and News departments.

On April 22, 2013, KFVS General Manager, Tim Ingram, News Director, Mark Little, Assistant News Director, Jeff Mulligan and Producer, Alycia Reitenbach spent the day on a recruiting trip to Southern Illinois University. The morning was spent conducting interviews with 12 graduating seniors, spending some of the interview reviewing and critiquing some of their work and coaching for improvement. After the interviews they talked in a studio to about 75-100 students, talking about Raycom, KFVS and the television business, and then opening it up to Q&A from the students.

Menu Category #12

Brief Description of Activity, Including Date(s) and Station Staff Involved:
Posted upper-level opening in a job bank of a media trade group whose membership includes substantial participation of women and minorities.

Posted the following jobs to diversity job posting websites: Asian American Journalists Association; National Association of Hispanic Journalists; Native American Journalists Association.

Multimedia Journalist (4 positions during report period); Producer; Director; Digital Sales Specialist; Graphic Artist; Account Executive (6 positions during report period); Anchor/MMJ; Local Sales Manager (2 positions during report period); Weekend Anchor/MMJ; Assistant News Director; Photojournalist/MMJ.

Posted By: Donna Birk, Business Office Coordinator

 

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