Cape Girardeau TweetUp

By Crystal Britt

CAPE GIRARDEAU, MO (KFVS) - Learning how to market your business these days can be tricky, especially with social networking sites in the mix.

While you may not be twitterpated over Twitter, a new group in Cape Girardeau hopes you'll at least think outside of the box.

Southeast Missouri twitter's joined in a first ever event hoping to make some connections.

They're also trying to spread the word that social networking sites like Twitter and Facebook are effective ways to advertise, and help the business community in Cape Girardeau thrive.

"I wanted to relieve the stigma that Cape Girardeau folks are not technologically savvy. I think that's totally untrue," said Stephanie Lynch.

Lynch knows something about public relations and marketing. That's exactly what she does for a living at the Cape Girardeau Convention and Visitors Bureau.

"@visitcape is my professional account. It's what I use to reach out to people outside of Cape Girardeau and inside to promote the city as a tourist destination," said Lynch.

She organized a Tweetup event to meet Twitter users in the Cape Girardeau area, but not everyone has jumped on the bandwagon.

Neal McGuire owns the popular website: www.houseviewonline.com.

"I'm here to evaluate the popularity of Twitter in the Cape Girardeau area," said McGuire.

His company uses Facebook, but not Twitter. It is though something he's considering.

"We would use it as an addition to our current site. Use it to help promote listings for various realtors in the area," said McGuire

"Traditional forms of pr, marketing, advertising, identity, sourcing...they're not gone. Social media just takes it to another level," said Lynch.

It's something business owners are quickly understanding even if they're slow learners when it comes to social networking.

"If you don't know anything about Twitter, you're lost on Facebook and have no idea what I'm talking about when I mention the words social media. Then come to a capegtweetup. Willl be happy to point you in the right direction," said Lynch.

The next meeting is scheduled for July 17th, location to be announced.

Copyright 2010 KFVS. All rights reserved.